The ‘visible hand’ behind cooperation in franchising: A model of franchisor practices that influence cooperation within social networks

نویسندگان

چکیده

Although scholars recognise that social networks within marketing channels can enhance cooperation (the implementation of joint goals), research provides a deficient understanding how suppliers efficiently manage them. Our study investigates the ‘visible hand’ behind franchising by asking: How do franchisors build franchise systems? Using multiple case on retail franchises recognised for high-quality cooperation, our builds model franchisor practices maintain and increase cohesive ties foster community; type network nested system. This is underpinned capital theory, self-categorisation constructs relational norms behaviour from channels. insight into key organisational, network, individual agency drivers branding an of: 1) centralised organisational interact with to efficient 2) heterarchical processes improve efficiency.

برای دانلود باید عضویت طلایی داشته باشید

برای دانلود متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

منابع مشابه

Cooperation through social influence

We consider a simple and altruistic multiagent system in which the agents are eager to perform a collective task but where their real engagement depends on the willingness to perform the task of other influential agents. We model this scenario by an influence game, a cooperative simple game in which a team (or coalition) of players succeeds if it is able to convince enough agents to participate...

متن کامل

Cooperation via Social Networks

Sufficiently frequent interaction between partners has been identified by, a.o., Axelrod as a more-or-less sufficient condition for stable cooperation. The underlying argument is that rational cooperation is ensured if short-term benefits from opportunistic behavior are offset by the long-term costs of sanctions imposed on the culprit. This argument does not require that these sanctions are (on...

متن کامل

Cooperation in Evolving Social Networks

W study the problem of cooperative behavior emerging in an environment where individual behaviors and interaction structures coevolve. Players not only learn which strategy to adopt by imitating the strategy of the best-performing player they observe, but also choose with whom they should interact by selectively creating and/or severing ties with other players based on a myopic cost-benefit com...

متن کامل

formation and evolution of regional organizations: the case study of the economic cooperation organization (eco)

abstract because of the many geopolitical, geo economical and geo strategically potentials and communicational capabilities of eco region, members can expand the convergence and the integration in base of this organization that have important impact on members development and expanding peace in international and regional level. based on quality analyzing of library findings and experts interv...

15 صفحه اول

ذخیره در منابع من


  با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید

ژورنال

عنوان ژورنال: Industrial Marketing Management

سال: 2021

ISSN: ['0019-8501', '1873-2062']

DOI: https://doi.org/10.1016/j.indmarman.2021.02.006